|
|
|
|
|
|
About The CCC |
 This year, DMA’s Board of Directors took an important step toward securing the future
of direct marketers’ ability to communicate with consumers. The step taken, passage
of the new Commitment to Consumer Choice (CCC), enhances opportunities for the marketing
community to respond to today’s consumers. The Commitment to Consumer Choice’s foundation
is DMA’s long-time public assurance that all members of DMA will follow specific
practices to protect consumer privacy. This began in 1999 with the Privacy Promise
to American Consumers and is being built upon today. The new CCC requirements apply
to all DMA members that market to consumers. Suppliers and other businesses that
provide services to consumer marketers should understand the new requirements so
that they can implement them on behalf of DMA member clients.
 The new program supports DMA’s strong desire to empower consumers and build consumer
trust. Consumers have strongly expressed their desire for choice over the types
and volume of mail they receive. Today’s consumers want safe and secure shopping
experiences and for the many consumers who are environmentally conscious, the CCC
gives them the ability to put their beliefs into action.
DMA’s Commitment to Consumer Choice also reflects the strong belief within the marketing
community that the evolving needs of consumers must be met to be successful in today’s
market. DMA believes the direct marketing community must be at the forefront of
addressing consumer needs. Effective self-regulatory actions will directly respond
to the advocates and regulators who otherwise would respond with their own initiatives.
|
|
 |
|
|