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Privacy Policy Page
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DMA'S CCC ONLINE PRIVACY POLICY
This is a website of the Direct Marketing Association’s Commitment to Consumer Choice (CCC) as it applies to our members and business visitors.
Our Corporate Headquarters Address is:
The Direct Marketing Association
1120 Avenue of the Americas
New York, NY 10036-6700
The Department of Corporate Responsibility is Located at Our Washington DC Address:
The Direct Marketing Association
1615 L Street NW
Washington DC, 20036
You can reach us by e-mail at ethics@the-dma.org.
This policy is valid for one month from the time you visit our site. If our information practices change in the future, we will use only data collected from the time of the policy change forward for these new purposes, or we will contact you before we use your data for these new purposes and offer you the ability to opt out of these new uses.
E-mail addresses
We collect the e-mail addresses of those who communicate with us by e-mail. The e-mail addresses are used to contact existing or potential business customers. We will not share business e-mail addresses you give to us with other marketers.
If you do not want to receive future e-mail from the DMA, please let us know by sending an e-mail to ethics@the-dma.org.
Cookies
All visitors – we place cookies on all website visitor hard drives to collect aggregate information on the number of visitors to our site and the number of pages viewed.
Registered visitors – we place unique identifier cookies on the hard drives of those who sign on which are used to maintain the visitor "sign on" status for the duration of the visit, for one-time customizing/tailoring of your visit and for long-term storage of user preferences. We also use cookies to track the pages visited by a visitor so that we can deliver DMA Web content based on the visitor's profile (as provided by the visitor) and the visitor's past activity on the CCC website.
General information – cookie information is used only by the DMA and our agents and is not provided to any other organization. It is used in aggregate for traffic analysis and to provide relevant information to our members. It is also used for website and system administration, including research and development, user analysis and business decision-making.
Clickstream Data
We collect click-stream data and HTTP protocol elements through access logs. This information is not personally identifiable and is used for website and system administration including: research and development, user analysis and business decision-making.
Access
Upon your request, we will provide you with a description of the information that we maintain about you. We will accommodate all reasonable requests. Please contact us by e-mail at ethics@the-dma.org or in writing at the above address.
Security
We use industry-standard encryption technologies when transferring and receiving payment data. We have security measures in place in our physical facilities to protect against the loss, misuse, or alteration of information that we have collected from or about you.
Accountability
If you feel that the DMA, or any site, is not living up to its stated information policy, you may contact:
DMA' s Department of Corporate Responsibility at ethics@the-dma.org. |
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